What if you never had to worry about your health and fitness again?
What if you never worried whether you’re eating the right foods in the right amounts for your goals?
What if you KNEW you were following the best training program for what you want to achieve?
What if you never had to ask yourself the question “Do I have to do this for the rest of my life if I want to stay in shape?”
What if your fitness and health essentially took care of itself?
Sounds like a dream, right?
That’s because for most people it IS a dream.
But it doesn’t have to be.
See, that used to be my dream...
FOR YEARS I STRUGGLED WITH BEING OVERWEIGHT AND UNHEALTHY, WHILE I SLOWLY CREPT CLOSER AND CLOSER TO AN EARLY GRAVE.
From age zero to twenty-five, I slowly added more and more weight, until after college I had put on over 100 pounds of blubber that made any shirt I wore look like an overstuffed bag of marshmallows.
Obviously, I wanted to change. But I didn’t just want to get in better shape for a vacation or special occasion and then fall back to where I started.
No. I wanted to STAY that way - forever.
And most importantly, I didn’t want to feel like staying in shape meant I was giving up living a life I enjoyed.
FOR YEARS I STRUGGLED WITH BEING OVERWEIGHT AND UNHEALTHY, WHILE I SLOWLY CREPT CLOSER AND CLOSER TO AN EARLY GRAVE.
So I tried program after program - ones that promised amazing results like dropping 20 pounds of fat in a month, or introduced me to “new” exercises that were guaranteed to help burn fat faster.
Which got me excited!
But nothing changed.
I tried “fat burning” workouts in hopes the weight would finally come off.
But nothing changed.
I tried every pill, fad, and secret the “experts” promised would help me.
But still, nothing changed.
That is, nothing changed until I stopped focusing on fancy-pants workouts and diets, and began focusing on my health first...
THE HEALTH AND FITNESS INDUSTRY IS BROKEN.
THE HEALTH AND FITNESS INDUSTRY IS BROKEN.
In the quest for more money, more clients, and marketing on fear and pain, instead of actually helping people, the ‘health’ part of health and fitness has fallen by the wayside in favor of what I call “results at all costs.”
And this has trickled down to YOU - the person wanting the results.
Reckless fad diets, workouts that leave you battered, bruised, and broken after a couple weeks, and supplements that do absolutely nothing - all this has become the norm.
And yet people continue to get more and more out of shape.(1)
Do you think that’s just a coincidence?
The typical approach to fitness had me:
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Feeling hopeless, frustrated, hungry, and STILL overweight.
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Yo-yo dieting, losing and gaining the same 20 pounds over and over again.
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Feeling weak, small, and insignificant - like I didn’t even lift.
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Believing nothing would ever work for me; that I was one of those people destined to be out of shape forever.
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Walking around as a shell of the person I wanted to be: self-conscious, hating what I saw in the mirror, scared to take my shirt off, and an incubator of pending health problems.
Since what I was doing was NOT getting me the results I wanted, eventually, like George Constanza I decided to do the opposite.
Which meant that I stopped focusing on diet and exercise and started focusing on my health first.
And the results - well, I’ll let you decide for yourself how it worked.
Now, you may be thinking: “Don’t I need diet and exercise to get in shape?”
Of course. But all the exercise or all the carb cutting in the world won’t do a damn thing unless you have a foundation of health laid beneath it.
You need to make sure that your health and lifestyle supports your training and nutrition - otherwise you’re just going to end up spinning in circles like so many people do, like I did; because most programs—and even most “coaches”—don’t focus on health.
STRANGE-BUT-GOOD THINGS HAPPEN WHEN YOU
START PUTTING YOUR HEALTH FIRST...
When you give your body what it wants, it WILL give you back what you want (and then some!).
And that, my frustrated friend, is the foundation of what I call Health First Coaching.
Health First Coaching doesn’t focus on any one diet or exercise program.
Instead, we focus on helping you create a healthy lifestyle to help you thrive in, which in turn will allow you to train harder, have more energy, less stress, feel better, and build muscle and lose fat easier; all while being able to eat the foods you enjoy.
You get in the best shape of your life while learning how to stay in the best shape for the rest of your life.
That’s what health-first coaching is. Not a 30-day challenge. Not a 12-week program.
It’s a lifelong masterclass in health AND fitness, to help you learn everything you need to know for living a long, healthy, happy, and if you want, shirtless, life.
Here’s how it works...
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We’ll begin with an in-depth assessment of where you’re at in your life right now. We’ll discuss your goals, where you’re at right now, identify the roadblocks holding you back from improving your health and physique, and create a game plan for how to demolish them.
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Your training plan will be built around not just your goals, but your lifestyle as well. You’ll discover how to train with intensity so you can get more out of your program while spending less time in the gym. I’ll show you ideal exercise execution, so you can get stronger, build more muscle, and drastically alter your physique while reducing your risk for aches and injuries.
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You’ll get a custom nutrition plan that goes beyond calories and macros, with specific recommendations for what and how to eat to properly fuel your body, lose fat, and build muscle without having to give up the foods you love. Because I believe Health First Fitness is as much about enjoying life as it is about looking and feeling great.
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Every week we’ll do an in-depth progress and lifestyle check-in where you’ll get specific recommendations about how to improve your training, nutrition, sleep, digestion, stress, and more, depending on what you need. Because after all, that’s what this is about - giving you what YOU need to improve your body and health.
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Most importantly, we’ll focus on building long-term, sustainable habits - the real key to lifelong progress - by mastering one habit at a time that will improve your health, progress, and set the foundation to help you maintain your progress and health forever.
PAST AND CURRENT CLIENTS
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Okay, let’s wrap this up.
If the above sounds great to you, then you’re in for a life-changing experience over the next 6+ months.
BUT -
Before we take the next step together, I want to be crystal clear on something…
See, for years, I expected results to magically happen because I was exercising or following a diet. I thought because I had a plan in my hands, everything else would fall into place and progress would happen overnight.
As you might have guessed, that did NOT happen, and will never be the case. For anyone.
The piece to the puzzle I was missing was commitment.
I didn’t put in the work.
I didn’t prioritize my plan.
I didn’t change anything about my life or habits or beliefs.
And yet I expected results to happen FAST.
Which is something I see a lot of other people struggle with as well.
But that’s not how this game works.
To truly change your body and health for the rest of your life, it takes work, and it takes time.
So, if you’re not ready to commit and prioritize your Health First coaching experience for the next 6+ months, please do NOT click apply. Don’t waste your time, or mine.
You HAVE to be ready to put in the work.
You MUST be ready to be pushed outside your comfort zone.
And if you’re not, that’s fine. Like I said, I wasn’t ready for years. I wasn’t ready to push my body the way it needed to be pushed, make the short-term sacrifices I needed to make, and hear the uncomfortable truths I needed to hear in order to get the results I wanted.
So if that’s not you, that’s fine. I’ll be here when you’re ready.
But if you ARE ready to take the next step towards life-long health and fitness, here’s what you need to do…
1. Select the package below that best fits your needs.
2. Fill out the application form.
(Note: if you’re going to put one and two word answers, don’t bother. I take your program and results seriously, and you need to as well. The more info you share with me, the more detail I can put into your plan, and the better I can help you).
3. Upon submission, I’ll review everything, and if we’re a good fit, I’ll reach out with the next steps to discuss the details of your plan, and we’ll get you started ASAP.
TALK SOON,
COACH JORDEN
Resources:
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“Products - Data Briefs - Number 360 - February 2020.” Centers for Disease Control and Prevention, Centers for Disease Control and Prevention, 27 Feb. 2020, www.cdc.gov/nchs/products/databriefs/db360.htm.
PACKAGES
PACKAGES
HANDS-ON, FULLY CUSTOMIZED
1-ON-1 COACHING
(Best for those who want the fastest results, maximum accountability, expert knowledge, and want to learn the ins-and-outs of health and fitness optimization for life-long results)
100% custom nutrition coaching tailored to your specific needs.
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Custom programming to complement your nutrition and maximize your time in the gym without living in it.
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Sample meal guides, recipes, and supplement recommendations to make planning and staying on track simple and straightforward.
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Weekly progress and lifestyle assessments during our in-depth check-ins to ensure your progress, efforts, and lifestyle align with your plan and goals.
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Unlimited messaging AND text message access.
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One monthly coaching call for next-level accountability, to review progress, ask questions, and take their health and fitness knowledge to the next level.
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Access to my custom coaching app for tracking workouts, communication, exercise videos, descriptions, and more.